North V. South: The Battle of the Poles

North V. South: The Battle of the Poles

Your breath feels like it freezes as soon as it leaves your lungs, your back and shoulders ache from carrying equipment for days and your legs are shaking – yet, somehow, you’ve never been happier.
Traveling to the Poles is the dream of many an adventure lover. These remote, inhospitable locations offer unique sights and experiences to those brave enough to venture towards their icy hearts.

 

Practicalities

For a first-timer, the safest and most practical way of embarking on a polar expedition is by joining an organised group. This way you can make the most of professional trekkers’ experience and truly enjoy the trip knowing you are in good hands. There are several good companies which specialise in polar expeditions so do your research to find one that suits your needs.

Which Pole if For You?

Teamwork and discipline are key during these trips and you’ll make lifelong friendships with those you cross the ice with. But which Pole is for you? North or South?

North V. South

A trip to the North Pole takes around three weeks and covers around 200km. To reach it, you must head out over the frozen depths of the Arctic Ocean. Underneath metres of ice is the freezing sea, so this ice moves! The drift of ice may work against you and the air is frustratingly humid so you must constantly work to keep your tent dry. Cold management is also a constant battle – keeping warm is key to survival.

Sound like fun? Other challenges include skiing against the drift of the ice and pulling your equipment hundreds of kilometres by sled…

Though these trips are hard work, you’ll have plenty of time to admire the stunning scenery as you’re not trying to win any awards. This trip is for you to gain a better knowledge of both yourself and the strange land surrounding you. A good polar expedition company will take their team at a steady pace, allowing you to absorb the misty mountains of ice and the overwhelming sense of isolation.

A trip to the South Pole is usually shorter, coming in at about a week and a half. Unlike the Arctic, the Antarctic is a continent. Underneath the ice there is firm ground so you won’t be battling ice drift here. The air is also extremely dry – the driest on earth in fact. These factors mean that habitation is possible at the South Pole. However, the Antarctic comes with its own challenges. The driving wind works with the immobile ice to create harsh ‘sastrugi’. These irregular ridges are difficult to walk on and navigate through – especially in the high altitude which can leave you breathless or dizzy. Of course, just like in the Arctic, keeping warm is difficult but essential.

Visitors to this remote region are left speechless by the icy wilderness stretching out endlessly before them, lit by the eerie 24-hour sun that never sets.

Though the Arctic and Antarctic offer very different experiences, the feeling of euphoria when you reach your goal is the same and unparalleled. How does it sound? Terrifying? Or thrilling? If the latter, a polar expedition might just be the perfect trip for you. Good luck!

The Military Might of Burgundy: Château de Bazoches

The Military Might of Burgundy: Château de Bazoches

One of the best but frequently overlooked ways to see Europe’s sights is by water. There’s nothing like cruising in a hotel barge and immersing yourself in the local scenery and culture, especially when there’s so much to see all around you. Join us aboard L’Art de Vivre on a journey through Burgundy, and soak up some of the finest attractions that France has to offer.
For lovers of France and military history alike, L’Art de Vivre will take you exactly where you’d like to go. The Château de Bazoches is a treasure trove of historical interest, military prowess and elegant architecture.

 

Back in Time

Dating back to the twelfth century, the grand château was originally built on a Roman site, overlooking the Morvan landscape. The estate itself originates from the fashionable antiquity of the seventeenth century, as evidenced by its magnificent architecture. Walking through its halls, you can easily imagine the courtiers of King Louis XIV strolling past you.

A True Genius

The most famous owner of the château is Sébastien Le Prestre de Vauban, widely renowned for his military genius. He purchased the estate following his enormous success in the siege of Maastricht, for which Louis XIV rewarded him with a large sum of money. His home became the headquarters for his strategic and fortification designs, which were widely respected and used by many French cities for over a century.

Ahead of his time, Vauban understood modern advances in technology and weaponry, making him a master of military planning. He would use intricate miniature ravelins, bastions and moats to further his ideas, and became a pioneer of the bayonet rifle, the iron-barrelled cannon and the mortar. His prowess in military engineering and strategy was unparalleled, so it’s no surprise that over 300 cities in France feature his designs, including Lille, Dunkirk and Bayonne.

Luxury Libraries

Château de Bazoches is also home to an extensive library, which contains over 5,000 books and is a must-see for literature enthusiasts. Vauban himself had a passion for literature, and penned his famous Royal Tithe during his time there. Unfortunately, his written criticism of the upper classes and the inequalities of the taxation system cost him his royal favour, causing him to fall from grace for the rest of his life.

Further Information

If the rich and varied history of this grand Burgundian house sounds too good to be true, what are you waiting for? European Waterways will take you on a luxury hotel barge cruise and ensure that you take in all of France’s best sights. For more information, don’t hesitate to explore our website or get in touch with our friendly team of experts.

Paul Newman is the Marketing and E-Systems Executive for European Waterways, the UK’s most respected provider of all-inclusive, luxury hotel barge holidays in France. Part of a team of experienced barging aficionados, Paul is first in line to endorse the perks of a slow-paced barge cruise to anyone looking for a unique holiday experience.

Go Sky High & Ski Free in Courmayeur

Go Sky High & Ski Free in Courmayeur

Courmayeur, nestled in the Italian Alps at the foot of Mont Blanc, may be famous as an elegant ski resort but for those who want the snow and mountains without the high octane thrills, it also offers a range of other activities.
With exclusive boutiques and excellent restaurants scattered around the resort’s pretty pedestrianised centre, combined with the short transfer from Geneva to Courmayeur, it makes a wonderful spot for a winter break, even without the skiing.

 

Mountain Views Without Skis

Restaurants and boutiques are all very well, but if you’ve come to the Alps for stunning mountain views but don’t want to do too much walking then you’ll be thrilled to discover that the Skyway Monte Bianco cable car makes the mountains accessible to all.

First built as a way of connecting the Italians of Courmayeur with the town of Chamonix in France as early as the 1930s, the original cables were destroyed by French fighter planes during World War Two.

After the war, a station was opened at 3300m, but engineers were unable to reach the summit due to the shifting glacier ice. It wasn’t until 2015 that the top station at Punta Helbronner was finally opened at 3466m.

Today the Skyway Monte Bianco takes visitors from Courmayeur, up through a series of stations, to the summit of Mont Blanc with views of many of the Alps’ highest peaks.

Spend Time at the Skyway Stations

Starting at Pontal, visitors are swept up the face of Mont Blanc to the first station of Pavillon du Mont Fréty.

Those who just want to feel they are at the heart of the mountain landscape will enjoy spending the day at the station here, enjoying the botanical garden (which specialises in Alpine plants) or relaxing in its restaurant, shopping area or cinema.

For a truly breathtaking view of the Alps, carry on up the cable car to the top station at Punta Helbronner. The modern structure (designed to look like a shard of ice) has a 360º viewing terrace and a crystal museum, as well as a café, bar and restaurant.

Relax with a Skyway Spa

Put all thoughts of aching skiing muscles out of your mind and instead imagine staying at the Pré-Saint-Didier Spa and indulging in its ‘Spa and Cable Car’ package. The deal includes days spent on Mont Blanc at the Skyway’s beautiful stations, followed by relaxing, rejuvenating treatments in the spa’s elegant therapy rooms.

How to Get There

Since relaxation and beautiful scenery is at the heart of your winter break to Courmayeur, it’s good to know that getting there couldn’t be easier. There are regular flights from the UK to Geneva, and a short, easy transfer of an hour and a half from Geneva to Courmayeur.

For the ultimate stress-free transfer from Geneva to Courmayeur, book an executive car with Shuttle Direct before you leave home and we’ll be there to meet you at the arrivals lounge when you land and take you directly to your resort accommodation.

Live in the Dry Season in the Galapagos

Live in the Dry Season in the Galapagos

Usually, the word “dry season” conjures up arid vision, inadequate. But for the outlying islands of the Galapagos Islands, the dry season is nothing boring.
Unlike some other destinations around the world, the dry moon is actually an ideal time for nature lovers to start a wildlife voyage in the Galapagos. It does not experience a typical tropical climate, and between July and December is actually a time of great activity, migration and breeding. Live in the Dry Season in the Galapagos

What Happens During The Dry Moon?

The archipelago has two distinct seasons: dry and wet. The season here is directly influenced by the cold Humboldt Current, which mixes with warm water from the equatorial currents and causes the rich nutrients (from Humboldt) to rise to the surface. During the dry period of six months, currents are driven toward the island by prevailing trade winds, which have a profound effect on local ecology.

Animal Sea Abundance

With an abundant supply of food, marine life is growing rapidly at this time. Along with the number of fish that can be seen in shallow waters, the population of sharks, octopi, rays and crustaceans swells to a greater proportion. For sea turtles, this is the time of breeding in the prime and December marking the start of their nesting season. Live in the Dry Season in the Galapagos

High Height

The height of various volcanic islands means, even in the dry months, there is significant rainfall in some areas. On the plateau, the drizzle and mist of moist known as Garúa is a constant presence and, while under the conditions at the bottom is quite arid, fertile and tropical highlands. Therefore, large numbers of animals – like the Giant Turtles – migrate to higher ground for food. While this seasonal movement occurs on a smaller scale than Africa’s “big migration”, it is the same principle. To find very active wildlife, most trips to wildlife voyages in the Galapagos at this time of the year will include trips to several island plateaues.

Breeding time

Surprisingly, temperatures are lower during the dry months, and during this cold weather many species choose to breed. It is very common among bird species and, when their young are hatched, large numbers of small fish in the surrounding waters serve as a reliable source of food. Boobies, Frigate and Flightless Cormorants begin their marriage early in the dry season, and their numbers increase as the gliders begin to appear in the following months.

Other species that have a higher profile during this breeding period are the unique Lava lizards, migrant sharks, flamingoes, sea lions, penguins, whales and dolphins.

Dry Moon End

At the end of December, as the Humboldt Current slows and rises in temperature, there is a shift in wildlife activity that is clear as the second season of the archipelago – a wet approach. For those planning a wildlife voyage in the Galapagos, no time in a year is a bad time, but the dry season can be a fun and enjoyable time to visit.

Live in the Dry Season in the Galapagos

 

Introducing Young Minds to Intriguing India

Introducing Young Minds to Intriguing India

Planning a school trip brings with it more than administrative and organizational responsibilities. The challenge is on the shoulders of educators to choose goals that can engage young hearts and minds in such a way that deep and active learning can be achieved based on their immersion in culture. India is such a place – the school trip to this vibrant center of color and culture can transform life and life that is reinforcing for young minds.
Interesting Indians Introducing Young Minds to Intriguing India

School trips to India are enormous and, depending on the curriculum, can accommodate a myriad of religious sites, community projects, and aspects of local tradition and culture. The most successful trip will incorporate all of this to give a good view to all students in the country, but also some breathing spaces in places that quite often surprise their cultural system. Exploring the Unknown

For a school trip with a focus on economic and socio-political studies, experiencing striking community differences in India can give young learners valuable insights. While observing the pollution and marked trash that accompany daily life may be encountered at times, it provides an excellent opportunity for them to reflect on the need for environmental awareness.

On a different level, a visit to a community project like Father Ravi Shelter, working with homeless children in Delhi, can offer a deeper understanding of the problematic socioeconomic problems of the city and how this dedicated group works to combat them. Introducing Young Minds to Intriguing India

Religious place

A fusion of religious beliefs exist side by side in India, with relics and contemporary ornaments of Sikhism, Hinduism, Buddhism, and Jainism on a constant display. Students will have the opportunity to visit significant places of worship and witness firsthand how, even amidst diversity, tolerance, and peaceful coexistence so vast can and will last forever.

In the holy city of Rishikesh they can join in an important Hindu ritual called Gangga Aarti, which involves fire victims – in this case a small floating candle called diya – sent down the Ganges River, accompanied by prayer and song worship. While in Delhi they can follow the community food program at the beautiful Sikh temple, Gurudwara Bangla Sahib, where volunteers prepare food and visitors of all races and religions are welcome to participate.

Finding Local Culture

The Indian identity is defined by deep cultural intonation. For young people, exploring cities and rural areas allows them to see how ancient traditions and contemporary innovations are closely intertwined.

A visit to the village of rural crafts offers another dimension to the tour, and Dilli Haat is a fascinating portrayal of tradition in action. This bazaar is a compilation of 62 kiosks, whose products are displayed in accordance with the birth status of the owner for 15 days. With a row of beautiful items, ranging from carvings of sandalwood to silk, this is an interesting cross section of the creative industry. Aravali Eco Village offers an immersive experience of a different kind, where visitors stay and get a chance to interact in local dances, crafts, and ceremonies.

Exploring a society very different from them in every way will bring young people beyond their comfort zone and provide a completely new facet with their worldview.

John Gardiner is Managing Director of The School Travel Company, a tour operator specializing in school trips for schools and youth groups to the UK, Europe and beyond. As a father and avid traveler, John is keen to provide students with a valuable and exciting learning experience outside the classroom. By sharing expert advice with teachers, he allows them to inspire their students and continue their studies into life. Introducing Young Minds to Intriguing India

8 Places You Can not Miss on Your Next Trip to Italy

8 Places You Can not Miss on Your Next Trip to Italy

Along with England, Italy is one of the hottest tourist spots in Europe.

This country has something for everyone: history, rich culture, famous art, stunning scenery, and amazing cuisine. From Florence and Tuscany to Milan and Venice, the holiday destinations are endless – which can be quite amazing!

Eager for your next trip to Italy but not sure where to start with planning?

We’ve compiled a list of eight places you should not miss on your next trip to Italy, so you can get the most out of your great Italian adventure!

Where To Go For Your Journey To Italy
1. Milan
Milan is one of the world’s fashion capitals, known for its unrivaled designer and stylish shops. If you’re someone who loves to shop, Milan is the place for you.

It is also a great city for art and music lovers, as it is home to the famous Da Vinci painting, The Last Supper, as well as the iconic La Scala Opera House.

2. Amalfi Coast 8 Places You Can not Miss on Your Next Trip to Italy
The stunning beauty of the Amalfi Coast makes it a non-negotiable stop for any tourist. The 30-mile coastline features stunning cliffs, beautiful bays, lemon tree gardens and multi-colored villas.

Tip: If you are looking for a romantic getaway, stop by to the town of Positano. The coastal town has beautiful pebbly beaches and incredible mountain views.

3. Venice
Known as the “City of Romance”, Venice is one of Italy’s most beautiful and romantic cities. The city has a very unique architecture with hundreds of bridges and ship canals connecting the floating city.

Tip: If you choose to visit Venice on your way to Italy, make sure you ride the Gondola!

Florence
Florence is the ultimate destination for any art lover. The city that has more than half a dozen art museums, was an influential place during the Italian Renaissance.

It is also home to the Duomo, Cathedral of Santa Maria del Fiore, known for its dome that defied gravity.

5. Cinque Terre
Cinque Terre is an isolated chain of five fishing villages located on the Italian Riviera. With stunning harbor views and scenic cliffs, Cinque Terre is a great place to relax, recharge and sightsee.

6. Vatican City 8 Places You Can not Miss on Your Next Trip to Italy
Covering over 100 hectares, Vatican City is the smallest country in the world governed by the pope. From the Vatican Museum to St. Peter’s Basilica, Vatican City is a place unlike any other place.

If you visit Vatican City on your way to Italy, you need to visit the Sistine Chapel. This is famous for Renaissance art, especially for “The Creation of Adam”, painted by Michelangelo.

7. Pompeii
At 7.9 A.D., the lively city of Pompeii was destroyed by the eruption of Mount Vesuvius. Today, one of the most visited archaeological sites in the world.

Pompeii is rich in history and has a great archaeological museum for travelers who discover its enchanting tragic backdrop.

Tip: Before leaving, be sure to check Mount Vesuvius in the distance. Although it can destroy the city, the city also preserve it.

8. Rome
If you are not sure where to visit, Rome is a great place to start. From the Colosseum, where the gladiator fought to death, to the Pantheon, where the kings of Rome are buried, the city is full of amazing places.

The River Thames: A Guide to Barging

The River Thames: A Guide to Barging

The River Thames is the spine, the lifeblood and the main attraction of one of the best-known and historically important cities on the planet. But while the section that flows through London is certainly the most high profile, the 215 miles of the Thames slice England, stretching from the Cotswolds at Cirencester, through rural towns and villages to Oxford, London and finally emptying out into the North Sea.
Historically, the Thames has been a vital trade route right back to Roman times. Today, while the Port of London handles around 10% of the entire country’s commercial shipping, the quieter sections of the waterway appeal to private leisure vessels and barge cruise operators.

 

Built On a River

When the Romans arrived in Britain in AD 43, they settled at the most strategic site on the river to build their city, Londinium. From the port they traded extensively throughout the Mediterranean and also made roads to link the capital with the rest of the country. It was the Romans who built the first bridge to span the river, on the site that would later be the crossing of the city’s famous London Bridge.

Bridges and Locks

The bridges that were built across the Thames have become icons of engineering in themselves. Tower Bridge is one of the most acclaimed, and has been an instantly recognisable landmark of the capital since its construction in 1894. The incredible mechanism that allows for its raising and lowering still functions with perfect precision. Westminster Bridge sits under the shadow of Big Ben and is considered one of the most elegant of all in terms of its architecture. The Millennium Footbridge is the city’s newest, opened in 2000 and crossing the river at St Paul’s Cathedral.

There are 45 locks along the river and each has its own history; some date back to the 1500s while others were variously constructed through the 1700-1800s. While in earlier times weirs were built in order to divert the flow of the water to use in mills, as the traffic increased, many of these were converted or used alongside locks, to allow the passage of vessels to navigate the fall of the river. Today, for those on a barge cruise, navigating the locks is one of the most interesting and anticipated parts of the experience.

Attractions en Route

The beauty of exploring the route of the Thames by barge cruise is the constant accompaniment of scenic views and historical and cultural attractions. Runneymede, the site where King John signed the highly significant Magna Carta document, is a popular disembarkation point. As well as the official monument to the event, the lovely woodlands are filled with wildlife and walking paths.

Windsor Castle is another high profile attraction that can be visited along the river, and the oldest and largest castle in the world lives up to the pomp and grandeur of its reputation (the Queen may even be in residence). At Henley-on-Thames, the renowned River and Rowing Museum celebrates not only the river itself, but also the international sport of rowing for which the town has become globally recognised.

Meandering Through History

The elegant curves of the Thames have defined the history of Britain in so many ways. The privilege of being able to traverse its length on a modern day barge cruise offers a unique insight and a truly memorable way in which to see to the country.

Paul Newman is the Marketing and E-Systems Executive for European Waterways, the UK’s most respected provider of all-inclusive, luxury barge cruise itineraries. Part of a team of experienced barging aficionados, Paul is first in line to endorse the perks of a slow-paced barge cruise to anyone looking for a unique holiday experience.

10 Most Frequently Used Thermal Marketing Keywords

10 Most Frequently Used Thermal Marketing Keywords

If marketing is art, content is a masterpiece!

You see, content drives sales, but also generates keywords. According to Wikipedia, keywords are words or phrases that become popular for a certain period of time.

To be more precise, these are the words that appear in almost all marketing posts published on the internet.

You may have read it, and we can not promise you that you get the last of them any time soon!

So, anyway, here are the 10 most used keywords on the internet today.

Can we?

# 1. Virus
In the internet-less world, viruses mean bad news, because life-threatening viruses can come loose.

But on the Internet Hal, when something stalls, marketers almost always laugh to the bank! 10 Most Frequently Used Thermal Marketing Keywords

Marketers (and almost anyone who uses social media) use the term to describe images, videos, articles, or other content types so that Internet users can not stop sharing.

# 2. Dive inside
No. It has nothing to do with swimming. Not even close to an inch of water.

In the world of digital marketing, deep diving means you will discuss the best detail of a particular topic.

Can we dive deep into the next keyword?

# 3. A thousand years
Everything, and for good reason, revolves around the millennium.

Being the greatest living generation (and the most complicated consumer), marketers do not seem to have enough of this stuff.

Nobody remembers the millennium also called generation Y, because, well. Let’s say a thousand years sounds better

# 4 Netflix and Chill
Seriously, it’s 2017, but Netflix and cold are still a marketing sensation, even in the dating industry.

Technically, Netflix and the cold are happening when your love interest ends for a love-making session and a Netflix watch session (both at the same time!).

Theoretically, it could mean anything, from binge eating on Netflix, to bonding on Netflix! 10 Most Frequently Used Thermal Marketing Keywords

# 5. ROI (Return on Investment)
Long ago, ROI was the phrase used by investment professionals and corporate honchos.

Fortunately, it spilled into the marketing world, and marketers made a killing with him. Drag the digital marketing blog in your browser and you will be very lucky not to find the acronym.

In addition to the buzz, ROI describes the efficiency and forecast of the financial returns of a marketing or campaign program.

# 6. Infographics
Marketers are always trying to create new content formats to encourage consumer engagement.

Infographics are one of the latest discoveries that really take off and, as a result, most of the information we consume today is presented in visual charts.

# 7. Leaders of Thought
No formal school offers courses in thinking leadership, but that does not mean we can not think of leaders.

It is a professional with an authoritative and influential view of certain things. This is a good thing, except for the fact that everyone who has hacked it into marketing or branding thinks they are leaders of thought.

# 8. Large data
The big data is the data science product (which is also a keyword).

Digital marketers use large data (large data volumes) to make day-to-day marketing decisions.

Just listen to marketers The term big data must be in the first 100 words they say!

# 9. SoLoMo
Because, who has time to say social media, local media and mobile apps in one sentence?

# 10. Toughness
Hyperlinks are everywhere, and sometimes internet users like to click on them. When a link attracts thousands (or millions) of clicks, marketers will tell you that this site has high clicks.

In other words, the link in question is a gateway for super-awesome content.

In conclusion …
You may cringe every time you see a keyword, but let’s face it: they will not go any time soon!

Sure, some will die naturally with time, but others – like viruses – have been immortalized by social media!

What do you think of this keyword? Any words or phrases you want to include in the list? Join us in the comments section!

10 Most Frequently Used Thermal Marketing Keywords

Lose Yourself in Delft’s World Famous Pottery and Painting

Lose Yourself in Delft’s World Famous Pottery and Painting

One thing is for certain: there is nothing in the world quite like Dutch art and craftsmanship. It’s no wonder, then, that Delft, a 750-year-old town, is so famous for its painting and pottery, which is why it makes the perfect final stop on the tour aboard Panache when you’re barging in Holland.
When you lay your eyes on Delft’s historic streets and picturesque canals, you’ll understand why so many great painters and crafters were inspired to recreate them in their masterpieces. The town gave its name to the Delft School, which saw artists such as Pieter de Hoogh, Carel Fabritius and Nicolaes Maes pass through its doors. But perhaps the town’s most famous son was Johannes Vermeer, whose paintings can be found all over the world.

 

Johannes Vermeer

Vermeer’s paintings offer an extraordinary glimpse into what life was like for the people of Delft in the seventeenth century. While Vermeer’s greatest creation is widely considered to be the Girl with a Pearl Earring, it is also awe-inspiring to see the scenery that inspired his portrayals of everyday life firsthand.

Potter About Delft’s History

The Netherlands’ history is rich with arts and culture, and Delft’s is no different. The local pottery industry reaches back more than three centuries to the country’s prosperous trade relationship with China. The activities of the Dutch East India Trading Company brought valuable Chinese porcelain back to Dutch shores, which sparked a love affair with the craft.

However, trading fell off with the death of the Wanli Emperor in 1620. Dutch potters began to experiment with techniques that would imitate the highly desirable porcelain. They developed thin earthenware that they first covered with a white glaze, followed by a clear one. The beautiful blue surfaces that were produced looked similar to Chinese porcelain, and the brilliant colour came to be known as ‘Delft blue’.

A huge disaster in the town resulted in the decline of the brewing industry, but strengthened that of local pottery. In 1654, The Thunderclap, a gunpowder explosion that destroyed large parts of the town and killed and wounded many people, meant that potters were able to take advantage of the breweries that had been left empty to expand their factories and output.

Over the next 100 years, the Delft pottery grew and grew to the legacy it still holds today. On your visit, be sure to stop by the Royal Delft Pottery, which is the town’s last remaining earthenware factory. Here potters lovingly handcraft everything you see. Why not take home the perfect memento of your time barging in Holland?

Final Stop

For all of these reasons and many more, Delft is the ideal final destination on board Panache. There is arguably no better way to experience the local heritage and culture than by barging in Holland.

Paul Newman is the Marketing and E-Systems Executive for European Waterways, the UK’s most respected provider of luxury all-inclusive barge holidays. If you’re looking for a unique holiday experience, European Waterways can take you barging in Holland, France, Italy and other wonderful destinations in Europe. Part of a team of experienced barging aficionados, Paul is first in line to endorse the perks of a slow-paced barge cruise to anyone looking for a unique holiday experience.

How to Use Yelp to Improve Your Local Search Rank

How to Use Yelp to Improve Your Local Search Rank

You know that online reviews impact on your bottom line.

No doubt you’ve heard that word of mouth is the best marketing strategy but lately, almost 80% of consumers trust online reviews as if they were a recommendation from a trusted friend.

Over the years, more people turn to them to get the final word on whether they can trust the business or not.

For local businesses, this fact is even more important – moreover, about 50% of mobile searches are local.

Make sense; When you’re out and about and you need to find a place nearby, you’ll turn on your phone and then assess where to go with its reviews.

So how can you make that work for you? One of the answers is to incorporate Yelp into your SEO strategy. How to Use Yelp to Improve Your Local Search Rank

Not sure where to start? We’ve got you covered.

Here’s how to think like a local SEO company when it comes to yelp.

Optimize Your Site For Yelp
Recently, Yelp launched a new penalty targeting websites that are not mobile-friendly.

If you want to pay attention to Yelp, you must make sure that your website is optimized for mobile search and Yelp.

Here are some tips:

No pop-ups – Make sure there are no pop ups that include content on your main page
The ad folds above – Do not get your clients looking for content
Interstitials – If your site shows interstitials that your users should refuse to go to the main page, Yelp will punish you.
Doing these things will make your site more user-friendly and keep you in good Yelp’s grace. How to Use Yelp to Improve Your Local Search Rank

Do not Request Reviews
Many good, and good reviews help your site rank; any local SEO company can tell you that.

The important thing to remember when getting a review on Yelp is to grow your review organically.

Believe it or not, Yelp will punish you if they suspect you are trying to improve your review.

For example, reviewers determine review ratings.

If the reviewer’s account is new and they barely review anything, Yelp will suspect it as a dummy account and demotivate you.

Same thing if a bunch of reviews come in at the same time.

If you send bulk emails to your subscribers to send reviews and all of a sudden, Yelp gets a ton of them at once, your views will be penalized.

Growing the reviews organically How to Use Yelp to Improve Your Local Search Rank
So how can you improve your SEO ranking by yelp organically?

A good local SEO company trick is to make sure customers know that you are using Yelp.

Put the Yelp button on your site
Add Yelp’s decal to your window
Enter the Yelp key in your email signature
Finally, his review will come in.

Learn From The Best Local SEO Company
Now you have got some yelping tricks under your belt, go and try them.